Does this sound familiar to you?
You sell prints or handmade jewellery <or replace this with your business>.
You want to make 100 sales by the end of this quarter.
You have learnt that social media & influencer marketing will drive sales.
You spend your budget and time on a few macro-influencers and hoping to make decent sale from each of their post.
2 months in - you realised you’ve only hit half of your sales target.
You’re panicking because you’re out of budget to spend on the next influencer.
You’re wondering if the influencer(s) have fake followers or whether their followers are princes from Saudi Arabia.
You’re contemplating using your credit card or borrow money from your favourite aunt to work with a few more influencers.